COMM1268 banner Broadsheet Business Article Background Close up

This introductory course will be of interest to students working with multimedia technologies or students studying art philosophy, art education, and psychology. CARIMAC students specializing in integrated marketing communication, journalism, digital multimedia production will find this course particularly useful. The course is open to individuals majoring in Media and Communication areas and any other student who has an expressed interest in visual communication.

Students will be introduced to the sense of sight and learn how the human eye perceives images. Various perspectives guiding the analysis of still and moving images will be taught in this course. These perspectives will be applied to different formats in which visual content appears such as informational graphics, photography, motion pictures, television and video, computers and the world wide web and advertising. Students will select different kinds of visual content and conduct image analysis for their final project in the course.