CLTR3803 Intellectual Property Management for the Cultural and Creative Industries

RATIONALE

The Cultural and Creative Industries continue to garner significant attention as sources of income-generation and social and cultural development.  As the impetus for enhanced activity in the Cultural and Creative Industries grows, this course builds on the need to expose students to intellectual property rights and copyright management as a necessary component of this development in the Cultural and Creative Industries. This course is particularly significant because it provides students with the skills to better manage the implementation and execution of intellectual property rights relating to the said industries.

COURSE DESCRIPTION

This course introduces students to concepts of intellectual property (IP) and its related rights, and the management of these rights with a particular focus on Cultural and Creative Industries.  It provides information on local, regional and international copyright laws and intellectual property structures and their relationship to the Cultural and Creative Industries. The course also examines the roles of local, regional and international bodies, conventions and agreements that are in place to ensure the careful management of intellectual property rights in the Cultural and Creative Industries.

LEARNING OUTCOMES

On successful completion of this course, students will be able to:

  • Define related terms including copyright and intellectual property rights.
  • Interpret and explain global copyright treaties/agreements.
  • Describe the various types of protections available: individual vs. communal protection.
  • Assess the implications of copyright laws for industry players.
  • Develop proposals for intellectual property rights management for the Cultural and Creative industries.
  • Evaluate the intellectual property rights for given Cultural and Creative Industries.
  • Explain intellectual copyright management issues in the Cultural and Creative Industries in the Caribbean.

MODULE ONE

1.Context and concepts of Intellectual Property (IP)

2.Inter/national conventions/agreements/laws of IP

3.Theories of intellectual property

4.Copyright: Image/Personality Rights

MODULE TWO

5.Copyright & Related Rights: Book/Publishing Industry

6.Understanding the music rights marketplace

7.Trademark & Domain Names

8.Patent: National, regional and  international issues

9.Geographical Indications (GIs), Traditional Knowledge (TK) and Traditional Cultural Expressions (TCEs)

MODULE THREE

10.Collective Management Organizations (CMOs)

11.IP in the Digital Environment: Emerging issues in the ICTs environment

12.Trade Secrets, Un/fair competition & Enforcement Mechanisms

13.Course wrap up/Review

TEACHING METHODS

This course is practical in nature and will use interactive enquiry and assessment of existing cultural and creative industries. There will be three (3) contact hours per week comprising two one - hour lectures and a one-hour tutorial. Other teaching methods will include: cooperative learning, presentations and guest lectures.

Contact and credit hours are as follows:

                                                                        Contact Hours            Credit Hours

Lectures                                                                    26                                26

Tutorials/review sessions                                           13                                13

Total                                                                          39                                39

ASSESSMENT:

The course assessment will be as follows:

  • Intellectual Property Management Proposal (2000-3000 words)       25%
  • Student review of International Reggae Conference                         5%
  • Case Study                                                                                          10%
  • Written and oral tutorial presentation (1500-2000)                            10%
  • Final exam (two essay-type questions)                                               50%

PRESCRIBED TEXTS/READINGS

Biagioli, M., and Jaszi, P. (eds.). (2011). Making and Unmaking Intellectual Property:  Creative Production in Legal and Cultural Perspective. Chicago:  University of Chicago Press.

Clarke, R. (2014). Protecting property: Intellectual property and patent valuation. Retrieved from https://clarkerobin2002.wordpress.com/2014/11/09/protecting-property-intellectual-property-and-patent-valuation/

Inniss, A. (2013). Some notes on developing policy and law in Caribbean intellectual property. Intellectual Property Watch.

___________. (2011). Fair usage in Caribbean Intellectual Property. Intellectual Property Watch

Sople, V. (2006). Managing Intellectual Property: The Strategic Imperative.  Prentice-Hall of India Private Limited, New Delhi.

Taylor, S. (2013). Reggaenomics: The relationship between copyright law and development in the Jamaican music industry. PhD Thesis. Victoria University of Wellington.  Retrieved from http://researcharchive.vuw.ac.nz/handle/10063/2880

HIGHLY RECOMMENDED

Inniss, Abiola. (2013). Promoting Caribbean intellectual property and law. Intellectual Property Watch.

Palfrey, John.  (2006). Intellectual Property Strategy.  MIT Press Essential Knowledge.

World Intellectual Property Organization. (2004). Intellectual Property handbook: Policy, law and use.

http://www.wipo.int/export/sites/www/freepublications/en/intproperty/489/wipo_pub_489.pdf

RECOMMENDED READINGS

Charmasson, Henri, J.A. & Buchaca John (2008).  Patents, Copyright and Trademark for Dummies: For Dummies. Wiley Publishing.

Intellectual Property and Traditional Knowledge. (n.d.) WIPO. http://www.wipo.int/export/sites/www/freepublications/en/tk/920/wipo_pub_920.pdf

James, Vanus (2007).  The Economic Contribution of Copyright-Based Industries in Jamaica.  WIPO Commissioned Study

Montgomery, Lucy. (2011). China's Creative Industries:  Copyright, Social Network Markets and the Business of Culture in a Digital Age. UK & USA:  Edgar Elgar Publishers.

Nurse, K. (2007). The Cultural Industries in Caricom:  Trade and Development Challenges.  Report prepared for the Caribbean Regional Negotiating Machinery (CRNM).

Recommended Websites

Jamaica Intellectual Property Office - www.jipo.gov.jm

World Intellectual Property Office - www.wipo.int.

Regional Conference on IP & Creative Industries 2014

https://www.youtube.com/playlist?action_edit=1&list=PLv3m0msIZQhu4H7kvy404JrLiKyOaZjFw

Jamaica Intellectual Property Office (JIPO) http://www.jipo.gov.jm/?q=node/21