COURSE DESCRIPTION
As part of its ongoing efforts to better
prepare students for the world of work, this internship provides students with
a firsthand experience in integrated marketing communication areas (public
relations, advertising, social marketing).
The internship provides practical experience opportunities during the
summer, at the end of the student's second year at CARIMAC for those students
doing a Bachelor of Arts (BA) in Integrated Marketing Communication (IMC). It allows students to get involved with
activities and projects that further hone the skills learnt in public
relations, marketing and advertising.
Under the CARIMAC Internship, each student is required to complete a minimum of 160 hours at a selected organization, prior to graduation. The student must be placed under the supervision of someone who is knowledgeable and engaged in the area in which the student is being trained at CARIMAC.
The internship is normally served after completing level II of the IMC programme, during the summer semester between levels II and III so that students can apply what they have learned so far. Subsequently, students return to the final year of the programme with a greater appreciation of the practice of IMC after being exposed to the institutional and occupational culture of communication-related departments/teams of organizations, programmes or projects. The degree for the BA in IMC will be awarded only after the successful completion of this component of the programme.
Before starting the internship, students must attend a mandatory orientation. At this session, students will discuss with the internship coordinator the requirements and expectations of the internship, the code of conduct to be followed while serving the internship as well as any other matters relating to completing the internship. This session is usually held at the end of the second semester of Level II (second year) of the IMC programme.
- Lecturer: Tasha-Gaye Davis